I think I bought this book on a whim. First of all, the cover seemed well-balanced, with the mellow yet impactful 'sky-blue and yellow' background blending in well with the perfectly placed text in the center. The opening chapter was titled 'Crunch time on a Hot August Night', which definitely intrigued me. Usually, I keep a close watch o…Ramya Vasudevan
Mantras for effective managers.
As the title suggests, this is a very crisp and clear book on Branding. Even though I have ready many books on Branding, I have not come across anything that so boldly proclaims to the world that it has answers to your problems. What more can you expect from a book by the world renowned marketing strategist Al Ries and his daughter and bu…Ramya Vasudevan
Recently, my colleagues and I had a conversation regarding a restaurant. It had started when we got to know that one of the restaurants in Bangalore served only non-vegetarian food. If someone orders a vegetarian food, they would politely reply that they only serve non-vegetarian. To this, one of my colleagues responded that the restauran…Ramya Vasudevan
I feel marketing as a profession is really misunderstood. Dear fellow Toastmasters and guests, I'm here today, to quell some of the misconceptions surrounding marketing and to tell you my side of the story. But before that, let me start with the other side of the story. As a passionate marketer, I feel that marketing is really misundersto…Ramya Vasudevan
People don't buy 'product'; they buy what the product can do for them. So use the FAB approach or the Feature - Advantage - Benefit approach Selling is a daily activity for you; but buying for the customer is not! Handling objections is a very important aspect of selling. Use the Accept - Ask - Answer method Success in sales are based on…Ramya Vasudevan